The Shift Around Add Festival-specific Email Newsletter
A Festival-specific email newsletter sign-up block is missing from the main Foundation Festival page - despite growing buzz around the annual event. With MoZilla’s sprint now focusing on post-migration stability, this gap risks losing festival-goers who expect seamless engagement. Right now, the generic sign-up block works, but it doesn’t reflect the Festival’s unique vibe or timing.
The current platform shift from Campaign Monitor to Sailthru means we can’t build real-time integration - so the team must work with what’s available. Opt-in strategies like Accelevents or Form Assembly are viable for collecting emails during registration, but they must feed cleanly into Sailthru post-migration. The key is a Festival-aware sign-up block - one that feels intentional, not an afterthought.
Psychologically, festival moments thrive on shared experience and immediacy. When music fans sign up for updates, they’re not just collecting emails - they’re joining a community. Missing a Festival-specific option risks alienating attendees who expect curated, on-the-moment content. This isn’t just technical - it’s about belonging.
Here is the catch: while LaurenHP has piloted a functional sign-up, it lacks Festival branding and context, diluting impact. The solution isn’t just technical - it’s cultural. A generic form feels out of place when the event celebrates identity and connection.
Moving forward, the team must prioritize a Festival-appropriate sign-up: one that aligns with the event’s energy, uses appropriate visuals, and integrates cleanly into the main page. Abi and LaurenHP’s feedback is critical - this is more than a ticket, it’s a touchpoint that shapes how MozFest feels online.
The bottom line: A proper Festival newsletter block isn’t just a feature - it’s a promise. It’s showing attendees the festival lives beyond the event date, in every email, every moment. Will the team deliver a sign-up that feels both timely and tailored? Only time and attention will tell.
